McLuhan, Marshall. “The Galaxy Reconfigured.” The New Media Reader. By Nick Montfort and Noah Wardrip-Fruin. Cambridge, Mass. [u.a.: MIT, 2003. 194-202. Print.
McLuhan, Marshall. “The Medium Is the Message.” The New Media Reader. By Nick Montfort and Noah Wardrip-Fruin. Cambridge, Mass. [u.a.: MIT, 2003. 203-09. Print.
Paik, Nam June. “Cybernated Art.” The New Media Reader. By Nick Montfort and Noah Wardrip-Fruin. Cambridge, Mass. [u.a.: MIT, 2003. 227-29. Print.
Marshall McLuhan is a name that every Comm major has come across, though he’s really remembered for a single point: “The medium is the message.” By this, he means that the format with which a message is delivered makes an impact on the message itself. A television broadcast of a news story differs from the same information in an internet article, just as it would be different in a newspaper article or a Twitter update. The message and the medium are inexorably tied together, and it could be argued that the message couldn’t be fully understood apart from the medium that delivered it.
“Cybernated Art,” by Nam June Paik, is an introduction to the ways Paik used video technology to create multimedia art. He was the first video artist, and drew attention to the ways the medium could be used to deliver statements about newer technologies and the optimism that much of the public drew from them. In a way, he was making a similar point to McLuhan, in that he pointed out the ways our understandings of the world are influenced by the technology we use to shape them. Paik emphasized the technological element in his art, and argued for the significance of the newer media in the art world. He certainly wasn’t the last video artist, so it may be that he really did impress his point upon the art world.